GoBoom case study / A personal-injury firm, launched from zero
From a standing start to a 9.4x return in the first three months.
This firm had no paid acquisition running at all. GoBoom set up the Meta ad accounts from scratch and launched paid acquisition where there had been none. There was no prior account to inherit and no spend history to lean on. We built it and turned it on.
In the first three months, about $3,000 a month in budget produced $140,000 in signed cases, a 9.4x return on ad spend. This is the opening chapter, not a multi-year track record, and the firm approved every move along the way.
Built from a standing start: accounts launched from scratch, about $3,000 a month into $140,000 in signed cases.
01 / The starting point
A firm with no paid acquisition, in one of the hardest categories to win.
Category · Personal injury
Starting state · Zero
The firm was starting from zero. There was no paid acquisition running, no campaign history, and no account to optimize. Everything had to be built before a single ad could go live, which means the first three months are exactly that: the first three months, not a seasoned account hitting its stride.
Personal injury is also one of the hardest categories to win. The cases are high-value, so the competition for attention is fierce and the cost of a click is high. Launching cold into that, with a modest budget and no track record, is a real test of whether the spend can find quality demand from the very first dollar.
02 / The approach
Build it, launch it, and put the firm on the approve button.
GoBoom stood up the Meta ad accounts from scratch and launched paid acquisition where there had been none. From the first day live, the system monitors the account around the clock and surfaces every change for the firm to approve before it goes live.
Built and launched the Meta accounts from scratch
From a standing startThere was nothing to inherit. GoBoom set up the firm's Meta ad accounts, structured the campaigns, and launched paid acquisition where the firm had run none before. The first ad went live on infrastructure we built, so the account was clean and purpose-fit from day one rather than patched onto someone else's leftover setup.
AI monitors the account 24/7 for creative fatigue
Continuous analysisFrom launch, GoBoom watches the account continuously on machine cycles rather than a weekly check-in. The system runs ongoing performance and creative-fatigue checks, so when a creative starts to tire or a segment starts to slip, it gets flagged early and the next move gets proposed with the data behind it.
Every change is surfaced for the firm to approve
Approval-gatedNothing changes in the account without the firm signing off. Every budget shift, every pause, every creative swap is proposed with the reasoning attached and held until the firm approves it. The firm held the approve button from the first day live. That is the wedge: you stay in control, and you get the receipts on why each move was worth making.
03 / The results
About $3K a month into $140K in signed cases, in the first three months.
This is the opening chapter of a brand-new account. The figures below are the first three months of a from-zero launch. We are showing the return and the budget, and we are not dressing them up with lead counts or projections we do not have yet.
Source · First 90 days
Starting state · Zero
The opening chapter · first three months from a standing start
ROAS
First 3 moAbout $3,000 a month in budget returning $140,000 in signed cases.
Signed cases
Signed case value produced over the first three months.
Monthly budget
A modest budget, launched cold into a competitive category.
Window
The first three months of a brand-new, from-zero account.
From zero to a 9.4x return in the first three months
Emerald · return on ad spend, from a standing start
This is the first three months, and we are not dressing it up. We are not quoting lead counts, cost per lead, or projections we do not have, because the account is new and that volume history simply does not exist yet. What we can show is the slope: a firm that had no paid acquisition at all, turning a modest budget into real signed cases from a standing start. The slope is the story.
04 / The GoBoom difference
Why this holds up.
This is an early-stage result, and it holds up because of how it was run. The firm stayed in control of every change, the spend stayed disciplined, and the return is the actual first-quarter number, not a rounded slide.
Approval-gated control
You approve
No change reached the live account without the firm approving it. From the first day live, the firm scaled winners and paused losers on its own authority, with the data attached to each decision.
Disciplined spend
~$3K/mo
A modest budget, held steady through the opening months. The result came from making a small spend find quality demand, not from outspending a competitive category.
Receipts, not promises
9.4x
The return is the actual first-quarter number from a from-zero launch: about $3,000 a month into $140,000 in signed cases. It is an opening chapter, shown as exactly that.
This is one firm in its first three months, not a multi-year track record, and we are showing it because the start holds up to inspection. We have not named the firm, and we are not implying these numbers are typical for every account. They reflect a specific from-zero launch, in a specific category, with the firm approving every change along the way.
Start from zero, the right way
If your firm has no paid acquisition running, GoBoom can build and launch it from scratch, with you holding the approve button on every change. Same approach, your account, your numbers.
Anonymized client case study. This case study describes the first three months of one personal-injury firm launched from zero and has been anonymized at the firm's request. These are early first-90-days results. Prior results do not guarantee a similar outcome.