Resources

Playbooks and tools for running paid ads with the approve button in your hands.

Free, practical guides for the people who answer for the ad budget. Whether you own the firm, market it from the inside, or run the agency behind it, each one walks the same model: AI does the analysis and proposes the changes, you approve before a dollar moves, and every change is checked against cost per signed case.

For law firm owners

The Approval-Gated Ad Playbook

Let AI run the ads and never lose control of the money. The exact standard a good change proposal must meet, and a one-page approval checklist.

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For in-house legal marketers

Proving Marketing ROI to the Partners

A fill-in-the-blanks board deck that answers the only question partners care about: what did our ad spend produce, in signed cases and revenue.

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For agency owners

Add AI Ad Management to Your Agency Without Hiring

Run more law-firm ad accounts per strategist, keep your brand and your client relationships, and turn the approval portal into a retention tool, without adding payroll.

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Free tool · No email

Cost Per Signed Case Calculator

See your true cost per signed case, the number most agencies will not show you. Enter your Google and Meta spend, leads, and funnel, and watch the math update live. No sign-up required.

Open the calculator

See the approval gate on your own account

Get a free audit of your Meta and Google ad accounts. We will show you where money is going to waste right now, and exactly how the approve button would work on your account.

Get your free ad-account auditTalk to us first