Cost per signed case calculator
See your true cost per signed case, the number most agencies will not show you. Enter your numbers below and watch the math update live. No email, no sign-up.
Your numbers
Enter what you already know. Nothing is saved, and no email is needed.
Your ad channels
Spend and leads from each platform last month
Your funnel
How leads move toward a signed client, stage by stage
= 70 qualified of 200 leads
= 11 consults of 70 qualified
= 4 signed of 11 consults
Case value
What a signed case is worth, for context
Your true cost per signed case
$2,381
Across both channels you pay $50.00 per lead. After your funnel, only 4.2 of those leads become signed cases, so each one truly costs $2,381.
Cost per lead by channel
$133
Meta
$35.29
Blended
$50.00
Search and social rarely cost the same per lead. The blended figure is the real average you spend to put one lead in the door.
Where your leads go
Total leads
200
cost per lead $50.00
Sales-qualified
70
cost per qualified lead $143
Consults booked
10.5
cost per booked consult $952
Signed cases
4.2
cost per signed case $2,381
The number your agency does not show you
Cost per lead
$50.00
Cost per signed case
$2,381
Agencies report the cheap number, cost per lead, because it looks good. The real number is what it costs to win a case. GoBoom maps every dollar to signed cases so this number stops being a guess.
Blended cost per lead
total spend / total leads
$50.00
Signed cases per month
leads through your funnel
4.2
Monthly revenue from ads
signed cases x avg revenue
$33,600
Return on ad spend
revenue from ads / total spend
3.4x
See where your spend really goes
A free audit traces your live ad accounts from first click to signed case, the same math you just ran, against your real data.